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Thanks for coming to buy a copy of Inside Out, if you’re from NZ, scroll on down, it’s ready and available!

Hi international people. Buying the digital versions below works way better for me… but, if you want a physical copy (which I understand, I would too) then please head over here for your options.


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About Inside Out


That’s why our mental health is more important than ever. Except mental health is f#@ked too…

For too long now, we’ve accepted there are only two states of mental health: mentally well or mentally ill. In this book, Jimi Hunt introduces a new paradigm. He explains how we ALL sit somewhere on the Mental Fitness Continuum and how it’s our job to move ourselves up it.

How often have you been inspired to improve your wellbeing and vowed to create lasting change? Only, when the inspiration wears off, you don’t know HOW to take the first step, never mind sustain it? Well, Jimi has gone to the gym in his mind every day for the last decade and he’s now here to be your personal trainer, to guide you up the Mental Fitness Continuum.

INSIDE OUT will teach you how to move from Severe Discomfort to Contentment, as Jimi unlocks the secrets of why sustained change has eluded you in the past. He explains how, by truly understanding Self-Awareness, taking Radical Ownership and practicing Brutal Honesty, you can finally draw your own line in the sand. Find out how learning to make Constant, Conscious Choices moves you closer to becoming #unfuckwithable.

If you’re tired of feeling stuck. If you want to create healthier relationships with others, and yourself. If you’ve tried to change, but you’ve given up time and time again. This book is for you.

INSIDE OUT is your ultimate guide to becoming a better human.

Book Options

'Buy Now' adds it to the cart. Click on the cart icon in the bottom right to check out when you're ready.


These physical books are for NEW ZEALAND residents ONLY. 

Inside Out - One Book

Your purchase also includes;

  • A matte laminated ‘Inside Out & GTLMA’ bookmark
  • Save your receipt because I’m creating a brand new immersive coaching experience and community that launches in the new year. I’ll be teaching new material that goes even further than the book, all for FREE (for you). (It will be a paid monthly subscription service for everyone else.)

Inside Out - Digital Version

Your purchase includes;

  • Inside Out audiobook (mp3)
  • Inside Out ebook (Epub file)
  • Inside Out ebook (PDF file)

Inside Out - Five Books

Your purchase also includes;

  • One FREE book for you. (You pay for 4, you get 5)
  • One FREE book to an institution of your choice. (School, Prison, Library etc) Please reply to your confirmation email with the name and address of the institution. If no reply is sent, Jimi will choose the institution for you.
  • Five matte laminated ‘Inside Out & GTLMA’ bookmarks
  • Save your receipt because I’m creating a brand new immersive coaching experience and community that launches in the new year. I’ll be teaching new material that goes even further than the book, all for FREE (for you). (It will be a paid monthly subscription service for everyone else.)

A Guide To Live More Awesome

This is my 2016 book. It’s still pretty damn good. Many people have said many wonderful things about it:

A Guide To Live More Awesome

“This book will not make you more money, get you a new job, find you a lover or help you lose weight. However, it will help you understand and improve yourself and your place in the World / Universe… This may, in turn, make you more money, get you a new job, find you a new lover and help you lose weight.”

‘Mental Health’ is a term we don’t like talking about, but it’s also something we all have. Jimi lays out its importance and tells amusing and heartfelt stories about his own life and the work he’s done to get himself mentally well and super awesome.

Yes, this guide is about mental health, but it’s actually about life and our place in it. If we had skills to help us better navigate it then we’d all be better off!

Read this guide… Learn some new skills, new perspectives and how to live a more awesome life…

110 pages, full colour, great stock, pretty pictures, awesome content…

A Bit Mental

This is my 2013 book. It’s technically a ‘memoir’ published by Allen & Unwin.

A Bit Mental

Jimi Hunt is a man who has spent most of his life doing ridiculous things for his own amusement. Things like building the World’s Biggest Waterslide, playing golf through the streets of downtown Auckland and holding an alternative summer Olympics including events such as sandcastle building and frisbee golf.

But what none of his friends knew was that Jimi had been silently battling with depression. It was eating him alive from the inside, affecting his business, losing him friends and slowly, painfully destroying his marriage.

Disillusioned with the help and advice he received, he read that having a goal could help with depression. Five minutes later Jimi set his goal and announced it to the world — he would travel the entire 425km length of the Waikato River on an inflatable mattress. Loneliness, 21,000 people following the journey on Facebook, chancing upon a dead body in the river, unbridled kindness from strangers, physical pain and crazy psychic predictions are just some of the strange tales from the river.

This book is one of the only books you’ll ever read about depression that won’t be bloody depressing!

Lot’s of pages (64,000 words), 16 pages of colour photos.

3 Premium Bookmarks

These are three, double-sided bookmarks. Perfect for marking your place in three different books, all at the same time!

Matte laminated on heavy stock, these bookmarks will be able to be passed down to your grandchildren.*

*Presuming you currently have grandchildren and can hand things to them at a reasonable rate.

Book Assets

Everything you may possibly need to review Jimi Hunt's book,
'INSIDE OUT - The Ultimate Guide to Becoming a Better Human'. (Except the book itself...)


You may know Jimi Hunt from swimming a lilo down the Waikato, NZ’s longest river. Or, maybe from him building the World’s Biggest Waterslide for his charity ‘Live More Awesome’. Maybe you’ve read his first two books; A Bit Mental or A Guide To Live More Awesome?

Or maybe you’ve never heard of him at all… (Most likely)

What you need to know about Jimi is that he’s gone to the ‘gym in his head’ every day for the last nine years. He is doing the internal work so that he can be happier and healthier and then help others with what he has learned.

He is passionate about changing the way we perceive mental health / mental fitness in NZ (and the world) and making sure we’re all best prepared to deal with anything that comes along…


These images may be used in any articles, reviews or may be framed and placed above your bed. (Or used as a dartboard)
Click to download full resolution photos.


This is the document when we say really really nice lies things about Jimi so that the media write stories about him. Feel free to check it out.
Oh, and if you’re from the media… HERE IS THE PRESS RELEASE! You should interview Jimi. Your ratings will triple!* We promise.

* Your ratings may not “triple”, we may have gotten a little out of hand there… It will be a good interview though…

Possible interview topics include:

  • Why we have to re-brand mental health to Mental Fitness and why it’s so important.
  • Why everything in regards to mental health is so screwed at the moment and what we can do about.
  • How we can move ourselves up the Mental Fitness Continuum and why it’s so important.
  • All of the above.


Click to download.


These are the basic specifications of ‘Inside Out’.

Name: INSIDE OUT – The Ultimate Guide to Becoming a Better Human
Page count: 178 – Full colour
Recommended Retail Price: $NZ27
Year of first printing: 2020
ISBN: 978-0-473-53966-5
Published by: The Love Dept.